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The site features recommendations by stylists, and targets a user base that’s slightly older than that of Zozotown, the company says. Amazon is trying to raise its fashion credentials in Japan, sponsoring catwalk shows in Tokyo. The head of Amazon Japan’s fashion unit, James Peters, says fashion is one of the company’s fastest-growing areas, but declined to provide figures. Retailers that had historically focused on expanding their physical presence are also shifting to e-commerce. Japan’s Fast Retailing Co Ltd, which controls the Uniqlo brand, is
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